Dutch Design Weekreveals 2024 theme:REAL UNREAL
DDW24 theme revolves around navigating different realities
Dutch Design Week announced the theme for their 2024 edition: Real Unreal. The theme addresses how we navigate all the different realities our world nowadays consists of. What is real and what is not, and where do all of our very diverse perspectives meet? Designers explore and question what we accept as truths, and show us ways forward we never imagined.
Designers are driven by a desire to work together to make the impossible possible. Every step counts if we want to create a different reality. Designers explore, question, and challenge what we perceive to be true. They help us imagine the unimaginable and make it more tangible. They find countless ways to use their imagination in combination with collective knowledge and varied experiences.
Change is Real
Change often has abstract beginnings but takes shape as we work on it, preferably together. Let’s look beyond what we think we see, beyond our own opinions, even if we sometimes don’t really know what is real and what is unreal—virtual and IRL.
The potential power of design is very real. Discover things that are so good, it’s unreal. Meet real smart designers and see real amazing innovations. Real meaningful, real crazy, beautiful, helpful, hopeful, careful, unexpected, impressive and simply great design.
So, don’t believe everything you think. See what the future could look like at Dutch Design Week 2024.
REAL UNREAL
Come and experience the power of design.
See how it shapes our future at Dutch Design Week 2024.
Design Tours now Open
Embark on a Design Tour during Dutch Design Week and delve into the design of the future and the future of design with your colleagues, customers, or organisation. With our Design Tours, you gain insights into the latest developments with the guidance of an expert Design Guide. Immerse yourself in inspiration during Dutch Design Week while simultaneously expanding your network.
Dutch Design Week
19 – 27 October 2024, Eindhoven, The Netherlands
Dutch Design Week (DDW) is the podium for high-quality design. It is all about the design of the future and the future of design. DDW opens up, inspires, shares, and connects. During the nine-day event, Eindhoven is completely dedicated to design and covers all possible disciplines and aspects of design. The emphasis is on expertise and talent, experimentation, innovation, and crossovers.
Dutch Design Week is also the platform where we analyse, address and discuss the (international) design field as a profession. Dutch Design Week is committed to developing and exchanging expertise and talent, thereby explicitly inviting different perspectives. The design profession increasingly focuses on social and other relevant issues.
The boundaries between design disciplines are blurred and vary from inspiring to questioning, from amazement to technological achievements, from aesthetic quality to future scenarios and from design research to rock-solid product design. We see it as our task to demonstrate how the ideas and actions of designers shape a positive future and to strengthen the position and impact of designers.
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